Exceptional customer service is provided when developing your customers internally and abroad. So do you know the 4 stages and the bridges that allow the development of individual states?
Understanding 4 levels of customer development begins with the definition of some general concepts. A prospectus is a person who has three of the following three conditions:
- Got budget
- The decision-maker
NOTE: The prospectus contains all four criteria
. The suspects are only suspects. Until you talk to them, you do not know enough to make a decision about your condition.
A client is a person who interacts with someone or benefits for a transaction or transaction.
4th A loyal customer always selects you and continues to choose you, even if there is less positive interaction or transaction.
Now that the concepts have been defined, understanding of the four sections becomes easier
First stage: suspect
As mentioned, this is someone who does not know it. This individual does not comply with the brochure definition. However, this person can never become a customer, but it can be an influential center or a metric resource.
By passing the bridge of consciousness, you can start suspecting. This requires continuous marketing efforts with third-party references. Network events also provide a different awareness strategy. If the suspect conscientiously sees this type of business event, there are opportunities to build this relationship if a potential customer (the target market) or reference resource. If you have customer service clients for your external customers, then these individuals can help you to suspect the suspects.
Customer Service Advice Tip: Every internal employee is customer service.
Second Section: Prospect
These people are eligible for 3 of the 4 criteria. The goal is to discover the fourth criterion.
If you want this qualified viewer to be a customer, you will need to cross the Buyer Bridge. Through the proven sales process, the relationship is further strengthened through marketing and sales skills.
Step Three: Customer
After the transaction or interaction is made for some profit or profit, we now have a customer who has purchased at least once. Long-term relationships have not yet been established. However, even at this stage, this customer can become a metric resource and a center of influence
The communication bridge is how to develop a customer into a loyal client. Meet at least 2 or 3 times a month. The relationship is solidly grounded and becomes a reliable consultant. Independent leadership skills are key to crossing the bridge.
Fourth State: Loyal Customer
This is the best place as your customer regularly buys you, can be forgiven if you make a mistake and provides many more referrals. You have established a mutually acceptable relationship based on the share ratios shown by your past behavior.
Still, loyal customers can become suspicious because they went through the Denial Bridge. Now the focus and the proper behavior have changed to make the loyal customer happy:
- Finding New Customers
- Assuming Customer Resisting
- Provided "If Not Wrongful, Why Fix It"
- Assuming the customer invites you if you need your products or services
Relaunching with loyal customers becomes normal behavior because you're so busy looking for a new business. It's a big, big mistake.
An exceptional customer service requires that you understand not only Stages 3 and 4, but also Stage 2. How to manage your prospects is an indicator of how you can manage your customers. Failure to develop customers is a prerequisite for a business catastrophe, especially in today's market where a mouse click or some unbearable words will find new stores.
Source by sbobet