When we finally get to the jump and find our blog on our website, it's very often the case that we are sitting there where we are staring blankly on the screen and thinking exactly what to write or do about Google and our customers stand up and pay attention. How to get started and what can encourage me to start presenting information broadly.
Well, the first thing to look at is what information is on the blog, and what does not. Some people try to be someone who is not on the blog, and instead of coming naturally, they actually seem a little fake. This can be a problem because you can read people right away and ideally want to return. Others take too much on the company and see the blog simply by expanding the news portal, so fill them with corporate-sounding things that turn people off.
Obviously, you need a happy medium, so you should consider it, and write it for yourself. After all, personal contact is always the best.
Consider the following ideas when you get stuck:
Team Building Days
Many companies do this and never talk about them. The blog is the ideal place to tell people what you've got and get the news of doing great things to your staff. It may seem a bit boring to many, but when the drawings of drawers in the drawer go to the front – a lot of people talk about it! Maybe you get the permission first, you do not want to cause the incidents!
Successful Seminars and Performances
Yes – perhaps the most expensive aspect of the company is doing sales activities and trying to explain to them what to do with them. Well, why would not you spell the successes? It may be something boring, but you can pick someone in the crowd regardless of subject matter, something new and useful to hear people tell about it. This is the way to build trust, and if you testify – the better.
You have to be very careful with case studies because the companies concerned do not want to mention them, convince them to participate, and they can have good marketing for them.
For example, if you've done a great job for a customer, try a common press release that's in both good light. Support this on your blog and other sites on the web (external blogging) and make sure you mention both companies – Google can benefit both users.
So there are some ideas, but do not forget – you have to continue and ideally update your blog weekly. An old-fashioned blog is worse than no blog at all – do not ignore it and ultimately be a great way to attract new business.
Source by Andy Calloway