Local SEO industry: current situation and future forecasts

What is SEO?

This is a common issue that most people, especially those who are new or do not know about online marketing can apply. SEO is about search engine optimization. In the layman's tongue this process of traffic is driven by search engines, such as Google listings. By reading this I will give you facts about the SEO business, SEO's current market status, and future forecasts in this area.

Important SEO players

Like any other industry in the world, the online SEO business has its players. This includes SEO providers offering local tools, such as small digital agencies, SEO-free chains, and web designers.


The most important reason why people get into business is to profit and expand their economic position. In the SEO business area, the rate of return is promising. This is because a recent 12-month survey on SEO refunds shows that at least every player has something to come home. The results, however, vary depending on the hard work of the players and the skills available in the field. For example, according to this research, 34% of the surveyed SEO partners said they received less than $ 30,000, while another group of respondents, 17% said it had received over 500,000 dollars.

From the above statistics it is apparent that the size of the organization played a role in determining the amount of yields received. Logically losing a large organization to get a low amount and vice versa. In addition, the presence of part-time SEOs and the entry of newcomers into the market would have allowed low sales revenues due to low operating capacity. However, it is difficult to predict that the SEO market is not expected to change clearly in comparison with 2011. However, the demand for local SEO services is increasing every day and this attracts more players, thereby tightening competition between SEO providers.

New issues with current SEO rebates

With the above distribution of revenue, there are several questions that arise. This includes:

• A large percentage of SEOs have low income statistics, suggesting low pricing of SEO services.

• It is possible that small and medium businesses may not understand the value of the SEO services offered to them.

• Low SEO income owners who received less than $ 30,000 annual returns also have doubts that they can deliver quality services at so low a demand.

• It is also unknown that most SEOs will still work if their income remains static.

Current SEO revenue per customer

Like the annual SEO rebates, SEO revenue per customer is also changing. This is because there are customers who pay less than $ 100 per month, while others pay more for each month. This change in income per customer is attributable to the type of services and the depth of the services. The business size that a customer seeks for SEO service also plays a role in determining the amount to be charged. For example, small businesses are simply burdened by the fact that they are much smaller than the large number of on-site franchises.

Research also shows that some SEO providers are large volumes. Such SEOs provide simpler SEO services with very low monthly fees. As a result, SEO service providers with large customer quotas have a large sales team

Similarly, some SEO providers provide services that are more comprehensive and more professional in a way that leads to a low number of customers according to the customer.

Therefore, it is imperative for any SEO provider in the current market to operate in a way that matches his preferences.

Modern SEO

Currently, SEO manages more customers compared to previous years. Statistics show that approximately 40% of SEOs in the market handle at least 11 customers, while 23% manage at least 21 clients. Managing such a large number of customers requires multiple audits, many tasks, research, reports, and even more calls from customers. A large number of customers also require high efficiency so that customers can provide quality services.

Most SEO market structures

SEOs have used many marketing techniques to promote their business. Offline marketing channels, such as rumors, most SEOs are referred to as the most effective marketing technique. This is due to reliability, business reputation, and offline relationships

In addition to offline marketing, SEOs also practice online marketing such as LinkedIn and social media. Most SEOs, however, referred to LinkedIn as the best solution to social networking because they are better positioned to lead and network.

Services offered by SEO

Most SEO players offer site optimization for 91% using SEO. Google+ Optimization also employs a number of SEO people who claim 86% of this service to their customers. Only a few percent (11%) of SEO affiliate marketing offers this service to its customers.

Other Services Offered by SEO:

• Creating / Optimizing Content

• Building a Link

• Citation construction

• Community Media Marketing

• Website development

• PPC

• Develop a mobile site

• Video Marketing and Mobile Marketing

SEO clients' needs are most frequently used in on-premise marketing, while the least-requested service is affiliate marketing. The other services are somehow demanded on average. However, most small and medium businesses do not understand the opportunities offered by videos and mobile networks and therefore do not use these services. SEO should therefore teach their customers these marketing channels so that they can go to them.

Online SEO services have been asked whether SEOs are effective, 82% said that general search is the most effective. Local search seems to be the second best, as 62% of respondents voted in the SEO survey. PPC is the third with 53%, while social media is the fourth, 26%. Daily bids seem to be appealing to most SEOs because only 1% voted for it.

Awesome SEO Tasks

55% of current SEO partners find link building for the most tedious and time-consuming work. Others, although 15% believe that writing content is the most difficult and time consuming task in all their tasks. So it seems that 55% of people who are jarring about link building are also bored of this task.

Future Projections

This is a sketch of what we expect in the near future for the SEO business.

Expanding SEO Businesses

Compared to previous years, SEO businesses are constantly growing and growing. Most SEOs (about 93%) are not only optimistic about their business expansion, but also expect their business to grow. Which shows that it is a decisive step in business growth, most SEO (82%) are willing to hire more employees to achieve the desired growth rate.

Social media is expected to grow like local libraries. This is because most SEOs believe that social media can better meet their friends' recommendations. Mobile usage is expected to increase and will also be relevant to local businesses.

The enthusiasm of trust in the SEO business

Unlike other business lines, SEO business has shown positive confidence growth among players. Despite being a dynamic and innovative industry, most SEOs are still willing to hire staff to promote their business. 84% of the samples in the SEO research are also optimistic that the SEO business will become more profitable from 2013 onwards.

Trust also highlights that if SEO players increase their SEO / social knowledge, farmers who serve in the future will not only increase the share of entrepreneurial investment but also pass through their marketing packages from other channels to digital channels.

Source by sbobet

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