I'm thinking a little about every Realtor's idea. I work out a well-defined USP or a unique sales position. You can really call what you want, but the point is, that in order to increase your business faster and with less effort, your business has to do something that stands out – especially on the Internet.
is this about how your business works or offers you the only logical choice for your customers? I'm not talking about a label or a catchy slogan. The "big idea" is much, much deeper (and much larger) because it is the basis for the whole real estate transaction.
The most successful businesses I know are based on a simple, great idea. Somehow they look to the world or something they offer on the market and they do not fulfill a demand like nobody else.
The Dominos franchise finally set off when they made 30 minutes or less of the "great pizza" hot idea. ] Do you think that the idea that in 30 minutes (not to mention how you look or taste a pizza) is big enough to build millions of dollars in business?
Well, then some. 19659002] Now I know why you spend so much time paying so much attention to my development?
Why do almost every newsletter, blog post or product that I somehow create includes the USP (tip … maybe just my "big idea") and how can I use the business more effectively on the market?
Most Realtors® are working to make SEO or web marketing the number one challenge.
I agree that they are challenging, but I think we are developing their "big time" "or the USP is much, much more challenging than this.
This is also much more profitable because once it's over will give you everything you do in your business, the customers who come to me with nuts and know how to sell their business through technology They want you to sit down and work in busy work without first looking at them
In fact, the lack of a "big idea" is the number one problem that most Realtort® runners like hamsters are on the web. Without having to try to make it better than the competition, more SEO, more blogging, more article articles, more tracking, more click-through ads, more.
Must be Measured and it's expensive and very tedious. Trust me, I tried.
Who wants to do online business if that means you can never stop by writing all these stuffs?
There is no well-defined "big idea" or USP, I think you're making a mistake on the Internet.
See most real estate websites. Just pick it up, take it on the screen and ask yourself, "What's the big idea I'm trying to tell this web site to me? What is the compelling reason why I should be in business with this person?"
can not find any answers to these questions.
And that means you have a great opportunity to make a huge leap in front of your race if you have taken your big idea or USP to your place and the rest. So how do you get to your big idea?
Your idea is not as simple as an extra gallon of milk in the super market. If it was easy, everyone would do it. Probably not something that may be encountered during the Power Brainstorming session.
Your big idea is something you leave out of you.
1. a really good idea
2. something we are passionate
3. something that forces the market
Let's look at each other:
A GOOD GOOD IDEA
Here's an example. Let's say you're a doctor, you've been hardened in Harvard, and the experience of years and years dribbled … And in those years we came to the conclusion that, despite the advances in modern medicine, facts say it's the best and healthiest way to live create a completely natural way of life when it comes to food, physical activity and the healing of your body.
You might have a big idea: "I'm a Harvard MD. And I think this is the worst thing because it works naturally to work on your body, and here's the solution to stay longer and be healthier without modern medicine. "
I'm sure that all of you read your books the legends of the sales industry, which, despite their strange walks, bad clothes, and their terrible hair, rose to their peak, simply because they were passionate about what they were doing.
Passion is what the market perceives. By creating the "big idea" you create with some passion, you will have the unlimited energy source and inspiration that will always be available to you.
We are faced with it, it will be hard to succeed in selling what people they do not want to. Just to be different, that's not enough. But if you spend a lot of time on the real estate transaction, you probably have a good idea that your market really wants (even if you do not say). When developing a "big idea" or USP, make sure you always remember the "final" court. This is your market. They are the only ones who are voting.
Here are some questions to start thinking and help to begin developing your own "big idea".
– How does the real estate transaction look like it is different from other Realtor®?
-What is the most important thing you can tell your customers now?
– What's the biggest unresolved challenge for customers now? How can you find a solution that is faster, cheaper or more measurable in some way?
Now I have to warn you that there is a problem with committing a big idea. This problem is that there can only be one. And by committing itself, it turns people off. Some markets simply will not like your idea. This means that it can not be for all people. There is no effective way of doing this.
Dominos probably did not do a good job to attract gourmet pizza masses. The excellent delicious gourmet pizza was not on Dominos's list. They did not even promise that their pizza had a good taste.
They promised to be hot, and within 30 minutes the door would be free.
It's up to you to start attracting your market without wanting to business with you because you like the idea you give it at some level.
And nothing's in the stone. People change. Businesses are changing. Great ideas change. Just start something. This is in the most difficult competition.
The real challenge is to communicate effectively with your "big idea" to be crystal clear on the market. to work on the foundation of your business … your big idea somewhere somewhere.
Source by Jason Leister